How To Change Your Shopify Store Name (Quickly)

You might want to rebrand your store so customers recognise your business more readily.

Or perhaps you regret the name you chose in a late-night brainstorming session and cannot remember how to change it back.

Follow these steps to change your Shopify store name.

Changing Your Shopify Store Name

You can change your Shopify store name through either the mobile app or the Shopify website.

Method One: Do It With The Shopify Mobile App

If you do not have the Shopify Mobile app, download it for Android or iOS.

Tap the Store icon in the bottom-right corner. Go to Setting and select General. In the Store name field, replace the current name with your new store name.

Shopify Change Store Name Mobile App

Tap Save at the top, then check your store details to confirm that the new name appears.

Method Two: Use The Shopify Admin Website

The Shopify website also lets you change the name of your store.

On your computer, log in to Shopify admin and open Settings at the bottom-left of the vertical navigation bar. Select General.

Shopify Change Store Name Website

Find your current name in the Store name field. Delete it and enter the new name.

Click Save in the top-right corner to keep the change. Check your store details for the new name.

Changing Your Shopify Domain Name

If you use a Shopify subdomain, the part before .myshopify.com, you will need a new account to change it. Once that subdomain is set up, it cannot be changed.

Another option is to create a custom domain that matches your new store name and use it as the primary address for your online business.

Step One: Choose The Right Store URL

Look at traffic trends before choosing a custom domain. Consider whether the new business name fits your brand and could make your site more visible in search results.

A top-level extension such as .com will help customers trust your new business. If the name is unavailable with .com, choose an extension such as .net or .org for the new domain.

If none of those extensions is available, consider another name with an available .com domain.

Step Two: Connecting Your Custom Domain

From your dashboard, select Online Store > Domains.

Shopify Domains

You can connect a domain bought from an external registrar, such as Namecheap or GoDaddy. Follow Shopify’s guide, and ask Shopify or your registrar’s support team if you have questions.

You can also transfer an existing domain from an external registrar to Shopify, or buy a new domain directly from Shopify. Buying through Shopify saves you from purchasing through a registrar such as GoDaddy.

Step Three: Check Your New Domain Name

Allow up to 48 hours for the new URL to propagate and show the latest posts and target customer information from your Shopify account.

How Do I Change My Shopify URL?

Go to Online Store > Domains and connect your new domain to change your Shopify URL. You can buy it directly from Shopify, transfer an existing domain or connect a new one that you have purchased from an external registrar. You cannot change your Shopify subdomain.

How Do I Name My Shopify Store?

You will have the option to name your Shopify store when setting up a new account on the Shopify app or the Shopify website. To change the name, go to Setting > General on the app or website.

How To Change Your Shopify Store Name

To change your Shopify store name, go to Setting > General on the Shopify mobile app or in the administrative center of the Shopify website. You should see your store name under Store details where you can change the name.

Conclusion

Changing the store name is straightforward. To change its URL, you may need to configure a custom domain and connect it to Shopify.

A change of store name and domain can help more customers recognise your brand and find it in search results.

If you’re looking for (free) tips to increase your Shopify conversion rate and rank higher on Google, you can follow me on Twitter 👉🏻 @bitofseo.

Please DM me if you have any questions about this Shopify article (or have some feedback to make it better 😄️).

About Jake Sacino

After working as an engineer and consultant for a bunch of big companies, Jake now works as a full-time SEO & software engineer.