How to Fix “Your Shopify Store Isn’t Eligible for Instagram Product Tagging” Error (Quickly)

After days of trying, you may still be unable to tag your store’s products on Instagram.

You may have checked everything you can think of and still have no explanation for why product tagging is unavailable.

The steps below make the problem easier to understand and resolve.

Check the causes below, then try the matching fix.

The “Your store isn’t eligible for Instagram product tagging” error can have any of the following causes:

Instagram Shopping isn’t available in your location

Check the list of supported countries because Instagram Shopping has not reached every location. Travelling somewhere unsupported may also cause product-tagging problems.

Your products or store do not comply with Instagram guidelines

Stores selling products Instagram prohibits, such as weapons, cannot use Instagram Shopping.

Sell permitted products that customers can buy directly through Shopify or Instagram. Instagram Shopping supports physical items rather than services or digital products.

You don’t have an Instagram Business profile

Switch Instagram to a business profile before setting it up for your store. Include your email address and Shopify website so Instagram can identify you as a legitimate business.

Your Instagram account isn’t linked with your Facebook Business page

You must be an administrator of the Facebook Business page. Open its Settings and link Instagram to prepare Instagram Shopping and display your products.

In Instagram, open Settings and select Accounts to find the option for linking Facebook.

If these causes do not apply and the problem remains, report it to Instagram and Facebook support. They may need a few days to review the store and investigate, but can resolve the problem.

In Instagram, report the problem through Profile > Setting > Help > Report a problem. Complete the Facebook Support form for a response from support. Shopify support is unlikely to help with an issue on Instagram’s and Facebook’s platforms.

Try the following fixes while you wait for support.

1. Change your Instagram Business account back to a Personal account

Temporarily change the account to reset it and clear potential problems. Open Profile > Settings > Account > Switch Back to Personal Account; you will switch it again later.

2. Disconnect your Instagram and Facebook

Open Settings > Account > Linked Accounts > Facebook in Instagram to find the disconnect option for your Facebook page.

On Facebook, select Settings > Instagram > Disconnect. Then open Settings > Account > Instagram in Facebook Business Manager and use the option to disconnect Instagram.

3. Change your Facebook page template to the Shopping template

On the Facebook page, open Settings > Edit > Template. Select Edit and choose the Shopping template.

Assign a category to your Facebook page if it lacks one, as a missing category may cause the error.

4. Reinstall Instagram

Clear Instagram’s app cache through your phone’s Settings. On an iPhone, select Instagram in Settings and enable Reset cached content.

On Android, open Settings > Apps > Installed Applications, select Instagram and press Clear Cache.

Uninstall Instagram from your phone, reinstall it and sign back in to your Instagram page.

5. Change your Instagram account to a Business account

Switch back through Profile > Settings > Account > Switch to Business Account.

6. Create your product catalog on Facebook

Open Catalog Manager in Facebook Business Manager to create a product catalogue.

Use E-commerce as the product category.

Instagram requires at least nine products in the Facebook product catalogue to approve tagging. Adding them manually avoids possible problems with importing from Shopify. You can begin with part of the catalogue, but add at least nine products before proceeding.

7. Set up Commerce Manager on Facebook

In Business Manager, open Create & Manage > Commerce Manager. Enter the requested business details, including the address and bank information, so Facebook can verify them and Instagram can approve the shop.

8. Connect your Facebook catalog to your Facebook shop

Return to Business Manager, select the product catalogue and open Use cases. Choose the option to connect a Facebook page.

Connecting may take between five and fifteen minutes.

9. Set up the Shop Now Button

Add the shop now button that opens your Facebook shop. On the Facebook page, select Add a button > Shop with you > Shop on your page.

10. Reconnect your Instagram and Facebook

Update Instagram to its latest app version before this final step.

In Instagram, link the Facebook page through Profile > Setting > Linked Accounts > Facebook.

Sign in to Facebook and open the page. Select Setting > Instagram > Connect accounts.

Approval may take a few days before Instagram Shopping lets you sell Shopify products on Instagram.

How Do You Get Approved For Instagram Shops?

Approval for Instagram Shops requires the following:

1. An Instagram Business account that follows all guidelines and policies.
2. Products available to buy directly through your Shopify website or Instagram Checkout.
3. Access to Instagram Shopping in your location and market.
4. An established, trustworthy business with a valid website, address and contact details. Its privacy policy and refund and return policy must be clearly visible.
5. A Shopify website that sells products without misleading information.
6. Your store is selling physical goods

How Do You Tag Items In Stores On Instagram?

Enable Shopping through Instagram Profile > Settings > Business > Shopping. Select the product catalogue to connect to the account.

To tag a product in an Instagram post, add your photo and caption as usual. Select “Tag products”, tap the photo and choose the product from your catalogue.

Publish the post once you are satisfied with it.

For an Instagram Story, add a Shopping sticker and select the product to feature. Adjust the sticker’s text colour and position before publishing the Story.

A verified account or a page with over 10,000 followers has the swipe-up feature, which takes Story viewers directly to the product page.

Conclusion

Selling Shopify products on social media may help grow your business, though the “Your Shopify store isn’t eligible for Instagram product tagging” error can be difficult to resolve.

Try switching Instagram from business to personal and back, then reviewing the Facebook template and uploading products. Set up Commerce Manager and link the catalogue to the page. Reconnecting Instagram and Facebook afterwards may enable tagging and sales.

Use these steps to extend your social media reach and sell your Shopify products.